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"Late Christmas Present Is Coming" Squid Game 2's Global Exp…

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댓글 0건 조회 482회 작성일 24-12-26 15:46

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The second season of Netflix's original series "Squid Game" will be released on the 26th, the day after Christmas. CNN's statement in the U.S., which expresses this anticipation, is synonymous with a "late Christmas gift" to many fans. After the success of the first season, what will happen to "Squid Game 2," which has received a lot of attention around the world?

The lingering effects of the first season of Squid Game
Since its release in September 2021, "Squid Game" has become a worldwide hit, becoming the first non-English speaker to win an Emmy Award. The New York Times praised the drama as a global sensation through its deadly and dystopian worldview. The costumes and props worn by the characters in the drama garnered great attention, resulting in a surge in sales. Season 1 reflects the class gap in Korean society, and has also stimulated economic anxiety worldwide.

Expectations for Squid Game Season 2
While the first season was an unexpected syndrome, Netflix is further raising expectations for Season 2. Netflix has allocated a large marketing budget with Season 2 as its core content for next year. According to the New York Times, "Squid Game 2" will have similar levels of marketing to global hits such as Stranger Things and Bridgerton.

a global marketing campaign
Netflix is planning various activities for the global marketing of season 2. Starting with Italy, mega-marketing in 11 countries, including Asia, Europe, the Americas, and South America, includes running competitions for pre-season 2 premieres, and events where participants in green sweatsuits play the game "Archery Blossoms." In several countries, including Dongdaemun DDP in Seoul, there is a "Squid Game Experience Zone," which provides fans with the opportunity to enjoy games themselves.

Mobile Game Launch
Netflix has also released 'Squid Game: Mobile Survival', allowing fans to enjoy survival games with mobile games. If you search for 'Squid Game' on Google, you will be provided with a feature to play special games, further encouraging fans to participate.

Pre-London Premiere and the Influence of Korean Culture
The pre-premiere of "Squid Game 2," held at the BFI Southbank Theater in London on the 16th, drew attention as an example of the global influence of Korean culture. The event, which was held as part of the Korean Film Festival, emphasized that "Squid Game" is also receiving great response from English-speaking audiences.

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